🐛 Finesse & Ned Rig Baits
Small, subtle, and deadly in clear water and cold temps. These are the baits that produce when nothing else will.
#1 PickElaZtech material floats up off the bottom and survives 10+ fish per bait. The Ned rig standard.
MaxScent formula releases a scent field that triggers fish holding tight to cover. Great for tough bites.
Craw profile on a Ned head. Great when fish are keyed on crawfish in spring on rocky bottoms.
🪱 Worms
The original bass bait. Straight-tail, ribbon-tail, and curl-tail worms cover more bass fishing situations than any other soft plastic category.
ClassicThe most proven Texas rig worm ever made. Falls naturally and slowly. Green pumpkin is the all-time top color.
Ribbon tail creates maximum action on every movement. Big profile attracts big fish. Carolina rig specialist.
The drop shot worm. Slim profile with incredible action on light line. Tournament proven in clear water.
📌 Stick Baits
No appendages, all action. The slow shimmying fall of a stick bait is one of the deadliest bass triggers ever discovered.
#1 PickThe legendary stick bait. The slow, shimmying fall on a weightless Texas rig produces bites from pressured fish in any season.
8-sided design creates more action than a round stick bait and holds scent longer. A Senko alternative at a better price.
Shad-profile stick that stands at 45° on a Ned head. Irresistible to post-spawn bass.
🦞 Craws & Creatures
Craw profiles produce big bites, especially in spring when bass are keyed on crawfish. These are the go-to flipping and pitching baits.
#1 CrawThe kicking claws create maximum action on every hop. Designed for flipping and pitching into heavy cover.
The creature bait standard. Big, bulky profile displaces tons of water in heavy cover. Proven big-fish bait.
Flat-body beaver design displaces water with every movement. Favorite flipping bait on the tournament trail.
Soft Plastic Color Guide
Clear Water
Green pumpkin, watermelon red, natural shad. Match the forage — if they're eating crawfish, go brown/orange. If they're eating shad, go silver/white.
Stained Water
Junebug, black/blue, dark green pumpkin. Darker colors create a better silhouette in reduced visibility. Add chartreuse to any color in murky conditions.
Muddy Water
Black/blue, black/red, or solid black. High contrast against the sky is everything in dirty water. Fish need to see the silhouette, not the detail.